Data Protection

Data Privacy Policy

Thank you very much for your interest in our website. The protection of your privacy is very important to us. Below, we inform you, in detail, on the use of your data.

Storing of access data in server log files

You may access our website without disclosing your personal information. We only store access data in so-called server log files, such as e.g. the name of the accessed file, date and time of access, data volumes transmitted and the requesting provider. Such data is assessed exclusively to ensure a faultless operation of the page and to improve our offer and will not allow any interference on your person.

Collection and use of data for contract management and opening of customer accounts

We collect personal data made available by you voluntarily during the order process or by contacting us (e.g. via the contact form or by email) or when you open a customer account. The type of data collected is apparent from the relevant entry forms. The data provided by you will be used to manage your contract and to process your inquires. Your data will be blocked from further use after the agreement has been completely processed or after your customer account was deleted and they will be deleted after expiry of the statutory periods for record retention under tax laws and commercial laws, unless you have explicitly consented to the further use of your data or we have explicitly reserved such further use as permitted by law and disclosed this fact to you below. You may have your customer account deleted, at any time, either by sending a message to the contact set out below or by using a function available for that purpose in your customer account.

Disclosure of data for contract performance

In order to perform the contract, we will disclose your data to the shipping company contracted by us, to the extent that such disclosure is required for the delivery of the goods ordered. The required banking details will be disclosed to the bank processing the payment or to other payment providers contracted by us or to the payment service provider nominated by you, depending on which payment service provider you select when placing the order. Some of the selected payment service providers may collect such data, insofar as you create an account with them. In such case, you need to register with the payment service provider by providing your access data when placing the order. The payment service provider’s data privacy policy will apply in such cases.

Use of data upon subscription to the email newsletter

If you subscribe to our newsletter, we will use the data necessary for that purpose or any separate data provided by you, to send you our email newsletter on a regular basis and according to the consent you have given. You may unsubscribe to our newsletter at any time, either by sending a message to the contact set out below or by using a link provided in the newsletter.

Use of data for postal advertising and your right to object

In addition, we reserve the right to store your first name and name, your postal address and - insofar as we received additional information from you in the context of our contractual relationship - your title, academic degree, your year of birth and your professional, industry or business title in summarised lists and to use them for advertising purposes, e.g. for sending interesting offers and information on our products by letter post. You may object to the storing and use of your data for these purposes, at any time, by sending a message to the contact set out below.

Credit assessment and scoring

Insofar as we pay in advance, e.g. in the case of a purchase on account, we reserve the right to obtain an identity and credit report from service providers specialising in this subject (credit agencies) to safeguard our justified interests. For the purpose for such a credit assessment, we will transmit your required personal data to the following company / companies:

arvato infoscore GmbH
Rheinstraße 99
76532 Baden-Baden, Germany.

The credit report may contain probability values (scores) that will be calculated on the basis of scientifically recognised mathematical and statistical methods; address data might be used, among others, for such calculation. We will use the information obtained about the statistical probability of a default in payment for a well-balanced decision on the conclusion, performance or termination of the contractual relationship. Your legitimate interests will be taken into account based on the statutory provisions.

Use of cookies

We use so-called cookies on different pages in order to make our website more attractive to visitors and to enable the use of certain functions. These are small text files that are stored on your end device. Some of the cookies we use will be deleted at the end of your browser session, i.e. when you close your browser (so-called session cookies). Other cookies will remain on your end device and allow us to recognise you on your next visit to our website (persistent cookies). You can adjust your browser settings so that you are informed about the placing of cookies and can decide whether to accept them on an individual basis or to block the acceptance of cookies in certain cases or generally. The rejection of cookies may, however, cause a restricted functionality of our website.

Use of Google (Universal) Analytics for web analysis

This website uses Google (Universal) Analytics, a web analytics service by Google Inc. (www.google.de). Google (Universal) Analytics uses methods allowing for an analysis of how you use the website, e.g. by so-called “cookies” which are text files stored on your computer. The information generated about your use of the website will usually be transmitted to a Google server located in the USA and stored there. By activating IP anonymisation on this website, your IP address will be anonymised before it is transmitted within the member states of the European Union or to a signatory country of the Treaty on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and anonymised in this location in exceptional cases. The anonymous IP address transmitted from your browser in the context of Google Analytics will not be combined with other data of Google. You may prevent that Google collects the data created by the cookie that relate to your use of the website (incl. your IP address) and the processing of such data by Google, by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout?hl=en
As an alternative to the browser plug-in, you may click on this link to preclude the collection of data by Google Analytics on this website in the future. This will place a so-called opt-out cookie on your end device. You will need to click on this link again, if you delete your cookies.

Use of econda for web analysis

This website uses technologies of econda GmbH (www.econda.de) to collect and store data which are then used to create usage profiles by means of pseudonyms. These usage profiles are used for the analysis of visitor behaviour and are assessed to improve our offer and to align it more closely to your needs. Cookies might be used for this purpose. These are small text files which can be stored locally on the visitor’s end device and thereby facilitate their recognition during future visits of our website. The pseudonymised usage profiles will not be combined with personal data related to the bearer of the pseudonym, unless they have given their explicit separate consent for that purpose. You may prevent the collection and storage of data, at any time, with effect for the future, by clicking on the following link:https://www.econda.de/en/data-storage-opt-out/.

After having done so, an opt-out cookie will be stored on your end device. You will need to click on this link again, if you delete your cookies.

Use of Facebook plug-ins

Our website uses so-called social plug-ins (“plug-ins”) provided by the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plug-ins are identified by the Facebook logo or the addition “Social plug-in of Facebook” or “Facebook social plug-in”. For an overview of the Facebook plug-ins, please visit: https://developers.facebook.com/docs/plugins/?locale=en_US

When you visit one of the pages of our website containing such a plug-in, your browser will establish a direct connection to the Facebook servers. Facebook will directly transmit the contents of such plug-in to your browser and embed it in the page. This embedding will provide Facebook with information that your browser accessed the relevant page of our website, even if you have no Facebook profile or are currently not logged on to Facebook. Your browser will directly transmit this information (including your IP address) to a Facebook server located in the USA and will store it there.

When you are logged on to Facebook, Facebook can directly associate the visit of our website to your Facebook profile. If you interact with the plug-ins, for instance by pressing the “Like” button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. This information will also be published on your Facebook profile and displayed to your Facebook friends.

For information on the purpose and scope of such data collection and on how they are processed and used by Facebook and on your rights and setting options to protect your privacy, please refer to Facebook’s data policy at: https://www.facebook.com/policy.php

If you do not wish that Facebook can directly associate the data collected on our website to your Facebook profile, please log out of Facebook before visiting our website. You may also completely prevent the loading of Facebook plug-ins by using add-ons for your browser, e.g. the script blocker “NoScript“ (http://noscript.net/).

Use of Twitter plug-ins (e.g. the. “Tweet” button)

Our website uses so-called social plug-ins (“plug-ins”) provided by the micro-blogging service Twitter operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). These plug-ins are labelled with the Twitter logo for instance in form of a blue “Twitter bird”. For an overview of the Twitter plug-ins and their appearance, please visit: https://dev.twitter.com/web/overview

When you access a page of our website that includes such a plug-in, your browser will establish a direct connection to the Twitter servers. Twitter will directly transmit the contents of the plug-in to your browser and embed it into the website. By integrating the plug-in, Twitter will receive information that your browser accessed the relevant page, even if you have no Twitter profile or are currently not logged on to Twitter. Your browser will directly transmit this information (including your IP address) to a Twitter server located in the USA and will store it there.

When you are logged on to Twitter, Twitter can directly associate the visit of our website to your Twitter account. If you interact with the plug-ins, for instance by pressing the “Tweet” button, this information is also transmitted directly to a Twitter server and stored there. This information will also be published on your Twitter account and displayed to your contacts.

For information on the purpose and scope of the data collection and on how they are processed and used by Twitter and on your rights and setting options to protect your privacy, please refer to Twitter’s privacy policy at: https://twitter.com/en/privacy If you do not wish that Twitter can directly associate the data collected on our website to your Twitter profile, please log out of Twitter before visiting our website. You may also completely prevent the loading of Twitter plug-ins by using add-ons for your browser, e.g. the script blocker “NoScript“ (http://noscript.net/).

Use of Google+ plug-ins (e.g. the “+1“ button)

Our website uses so-called social plug-ins (“plug-ins”) provided by the social network Google+, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). You may recognise the plug-ins e.g. from the button with the “+1” logo on a white or coloured background. For an overview of the Google plug-ins and their appearance, please visit: https://developers.google.com/+/plugins .

When you access a page of our website that includes such a plug-in, your browser will establish a direct connection to the Google servers. Google will directly transmit the contents of the plug-in to your browser and embed it into the website. By integrating the plug-in, Google will receive information that your browser accessed the relevant page of our website, even if you have no Google+ profile or are currently not logged on to Google+. Your browser will directly transmit this information (including your IP address) to a Google server located in the USA and will store it there.

When you are logged on to Google+, Google can directly associate the visit of our website to your Google+ profile. If you interact with the plug-ins, for instance by pressing the “+1” button, this information is also transmitted directly to a Google server and stored there. This information will also be published on Google+ and displayed to your contacts there.

For information on the purpose and scope of the data collection and on how they are processed and used by Google and on your rights and setting options to protect your privacy, please refer to Google’s privacy policy at: https://developers.google.com/+/web/buttons-policy

If you do not wish that Google can directly associate the data collected on our website to your Google+ profile, please log out of Google+ before visiting our website. You may also completely prevent the loading of Google plug-ins by using add-ons for your browser, e.g. the script blocker “NoScript“ (http://noscript.net/).

Use of Pinterest plug-ins

Our website uses so-called social plug-ins (“plug-ins”) provided by the social network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA (“Pinterest”). These plug-ins are identified by a Pinterest logo. For an overview of the Pinterest plug-ins and their appearance, please visit: https://developers.pinterest.com/docs/getting-started/introduction/?

When you access a page of our website that includes such a plug-in, your browser will establish a direct connection to the Pinterest servers. Pinterest will directly transmit the contents of the plug-in to your browser and embed it into the website. By integrating the plug-in, Pinterest will receive information that your browser accessed the relevant page of our website, even if you have no Pinterest profile or are currently not logged on to Pinterest. Your browser will directly transmit this information (including your IP address) to a Pinterest server located in the USA and will store it there.

When you are logged on to Pinterest, Pinterest can directly associate the visit of our website to your Pinterest profile. If you interact with the plug-ins, for instance by pressing the “Pin it” button or leaving a comment, this information is also transmitted directly to a Pinterest server and stored there. This information will also be published on your Pinterest profile and disclosed to your Pinterest followers.

For information on the purpose and scope of the data collection and on how they are processed and used by Pinterest and on your rights and setting options to protect your privacy, please refer to Pinterest’s privacy policy at

If you do not wish that Pinterest can directly associate the data collected on our website to your Pinterest profile, please log out of Pinterest before visiting our website. You may also completely prevent the loading of Pinterest plug-ins by using add-ons for your browser, e.g. the script blocker “NoScript“ (http://noscript.net/).

Feedback reminder by Trusted Shops

If you have given your explicit consent, either during or after placing your order, either by activating a check box or by clicking on a button provided for that purpose, we will transmit your email address for a feedback reminder on your order to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany, (www.trustedshops.de), so as to enable this company to remind by email of your option to provide feedback. You may revoke your consent, at any time, by sending a message to the contact set out below or directly to Trusted Shops.

Right to information and contact

You are entitled to access all information on your personal data stored by us, free of charge, and to have such data corrected, blocked or deleted, if necessary. If you have any questions regarding the collection, processing or use of your personal data, or in case of inquiries, requests for corrections, blocking or deletion of data as well as for a revocation of any consent granted by you or if you object against a certain type of data usage, please contact our corporate data privacy officer at:

Käthe Wohlfahrt KG
Mr Eduard Frank
Herrngasse 1
91541 Rothenburg ob der Tauber

datenschutz@wohlfahrt.com